Product
Building Lovable Products
I'm a Product Lead with intensive UX experience, since 1999
Fractional cpo
Offering strategic leadership in Product Development to help companies scale efficiently. I bring a blend of product strategy, team alignment, and hands-on expertise to support growth initiatives and achieve market-fit.
Product Design Manager
Driving cross-functional collaboration and leading teams to deliver user-centered design solutions. I focus on creating products that not only meet business goals but also resonate deeply with users.
Product Lead
Taking full ownership of product development and optimizing key flows to meet desired KPIs. I bring a results-oriented approach, ensuring products achieve business objectives while delivering value to users.
Product Design Consultant
Supporting Product Design teams to enhance their output and achieve impactful results. I provide guidance and mentorship, helping teams refine their processes and elevate design quality to meet business goals.
Industries
Selected Work
positions held
As a Fractional CPO with DXWand, I led the exploration and development of Preneurs.ai, an AI-driven fundraising platform for startup founders. I crafted product strategy, conducted user discovery, and led MVP development, transforming Preneurs.ai into a valuable fundraising co-pilot, leveraging AI to meet founders’ needs and ensuring product-market-fit.
DXWand
Fractional CPO (Jul - Nov 2024)
Since 2020, I’ve been a Product Design Lead at Toptal, collaborating with top clients across the US and Europe. I’ve completed over 12 projects, earning more than $750k, with strong feedback from notable clients like GeoPhy, Alan’s Factory Outlet, and Giftly. Five of these projects were part of Toptal’s elite team, dedicated to serving top-tier customers.
Toptal
Product design lead (2020 - Present)
As Co-founder and CPO at CONIX, I led the creation of a GenAI-powered architectural platform from prototype to MVP, achieving market fit in AI for architecture before the rise of ChatGPT. I managed a complete rebrand and crafted a user-centered experience that resonated with architects, securing $1.3M in pre-seed funding to fuel growth and innovation.
Conix
Co-Founder / CPO (2020-2021)
As the Founder and UX Director of Simpleia, I led our team in delivering user-centered design solutions to a range of high-profile clients. We collaborated with reputable companies including McKinsey & Co., Johnson & Johnson, Bank Boubyan, Qatar Foundation, EFG Hermes, Elmenus, and Hotdesk. Our work spanned various industries, from healthcare and finance to technology.
simpleia
founder & UX Director (Since 2012)
As Co-founder and CPO of Hive-Ride, a ride-hailing service focused on safe transportation for kids specifically for schools, I led efforts to launch and scale the platform. Completing over 20,000 trips, we received highly positive feedback from parents, who valued the reliability and safety of our service. Our traction and unique value proposition enabled us to secure $400k in pre-seed funding to drive further growth.
hive ride
co-founder / CPO
As Head of Product at Noor Technologies, an Islamic apps company based in Kuala Lumpur, I led the product strategy and development for a suite of digital solutions designed to enrich the lives of Muslim users globally. My role involved creating meaningful experiences, ensuring that app features adhered to Islamic values while incorporating innovative functionalities that resonated with a diverse audience.
Noor tech
head of product (2017-108)
The Power of Storytelling in Branding
Storytelling is a powerful tool for building brand identity and connecting with audiences.
Social Media
Social Media
Maximizing Your Social Media Strategy
Social media can be a powerful tool for connecting with your audience and building your brand.
Branding
Branding
Maximizing Social Media Engagement
Unlock the secrets to boosting your social media engagement and growing your audience.
Digital
Digital
The Importance of Visual Identity in Branding
Your brand's visual identity is often the first impression that potential customers have of your business.
Branding
Branding
